
In the 1990s, brand acquisitions and licensing agreements contributed to explosive growth as the company transformed from a family-owned business to a publicly traded, family-controlled organization. In 1981, the company's products became available in the Soviet Union. Norman Orentreich), allergy-tested, fragrance-free cosmetic brand.Įstée Lauder's Clinique brand became the first women's cosmetic company to introduce a second line for men when, in 1976, they began a separate line called "Skin Supplies for Men", which continues to be sold at Clinique counters worldwide. In that year, the company expanded again, opening Clinique, a dermatologist-guided (Dr. This was followed by a Spirit of Achievement Award from Albert Einstein College of Medicine at Yeshiva University in 1968. In 1967, Estée Lauder herself was named one of ten Outstanding Women in Business in the United States by business and financial editors. In 1964, they introduced Aramis, a line of fragrance and grooming products for men named after an exotic Turkish root originally used as an aphrodisiac.

The following year it opened an office in Hong Kong. In 1960, the company started its first international account in the London department store Harrods. Over the next 15 years, they expanded the range and continued to sell their products in the United States. Two years later, in 1948 they established their first department store account with Saks Fifth Avenue in Manhattan.
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They first carried only four products: Cleansing Oil, Skin Lotion, Super Rich All-purpose Creme, and Creme Pack. The company began in 1946 when Estée Lauder and her husband Joseph began producing cosmetics in New York City.
